Our client a college is looking for a dynamic and strategic Business Development Officer to lead our growth initiatives and drive student enrollment across all programs.

Key Responsibilities:

• Lead, mentor, and manage the Sales & Marketing team to achieve monthly and quarterly enrollment targets.

• Develop and execute business development strategies that enhance brand visibility and drive growth.

• Oversee digital marketing campaigns across social media, Google, and other platforms to generate quality leads.

• Build and maintain strategic partnerships with schools, corporates, and community organizations.

• Conduct market research and competitor analysis to identify new opportunities.

• Prepare performance reports, monitor KPIs, and ensure team accountability.

Requirements:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.

• Proven experience (3+ years) in business development, sales, or marketing—preferably within the education sector.

• Strong leadership and people management skills.

• Solid knowledge of digital marketing tools, social media campaigns, and lead conversion strategies (mandatory).

• Excellent communication, negotiation, and organizational skills.

• Self-driven, target-oriented, and capable of managing multiple priorities.