KEY RESPONSIBILITIES

• Develop and execute the company’s overall digital marketing and E-commerce strategy in line with business and revenue objectives.
• Lead the growth and optimisation of the company’s E-commerce platforms and online sales channels.
• Develop strategies to increase website traffic, online conversions, average order value and customer retention.
• Plan, execute and optimise digital campaigns across Google Ads, Meta, TikTok, YouTube, LinkedIn and other relevant platforms.
• Drive customer acquisition through paid search, paid social, SEO, content marketing, email/SMS marketing, affiliate marketing and other digital channels.
• Manage the complete digital sales funnel and continuously identify opportunities to improve conversion rates and customer experience.
• Develop and manage digital campaigns for product launches, promotions, seasonal campaigns and new customer acquisition.
• Use analytics and customer data to track campaign performance, identify trends and make commercially sound decisions.
• Manage digital marketing budgets and optimise ROAS, CAC, conversion rates and overall marketing ROI.
• Work closely with sales, commercial, product, customer care and operations teams to ensure seamless customer journeys.
• Oversee website content, landing pages, product listings, promotions and digital merchandising.
• Develop strategies for customer retention, remarketing, upselling and cross-selling.
• Lead the company’s social media strategy, content direction and online brand presence.
• Monitor competitors, market trends and emerging digital technologies to identify new growth opportunities.
• Leverage AI and marketing automation tools to improve campaign performance, content creation, customer engagement and marketing efficiency.
• Prepare regular digital marketing and E-commerce performance reports for management, providing clear insights and recommendations.

REQUIREMENTS

• Bachelor’s Degree in Marketing, Digital Marketing, E-Commerce, Business, Communications or a related field.
• 5+ years of progressive experience in digital marketing, with at least 2 years in a senior/leadership role.
• Strong E-commerce experience is mandatory.
• Proven experience managing online sales platforms and driving measurable E-commerce revenue.
• Strong hands-on experience in Google Ads, Meta Ads, SEO, Google Analytics/GA4, social media marketing and conversion optimisation.
• Demonstrated experience managing digital marketing budgets and delivering measurable ROI/ROAS.
• Strong understanding of E-commerce funnels, customer acquisition, conversion optimisation and retention marketing.
• Experience with CRM, marketing automation, email/SMS marketing and remarketing.
• Strong analytical and data interpretation skills.
• Experience using digital analytics and reporting tools to make business decisions.
• Strong understanding of mobile-first digital marketing and online consumer behaviour.
• Experience in telecommunications, mobile devices, consumer electronics, fintech, retail or other high-volume consumer businesses will be an advantage.
• Strong leadership, communication and stakeholder management skills.
• Commercially minded with a strong focus on revenue and business growth, not just social media engagement.