Head of Business Development and Marketing Jobs in Kenya

Job Overview

A well-established TVET institution in Kenya is seeking a dynamic, commercially focused and results-driven professional for the position of Head of Business Development and Marketing. This role will lead business growth, marketing, student recruitment, market development, brand positioning and enrolment performance.

The successful candidate will provide leadership to the Business Development and Marketing function, implement growth and sales strategies, generate leads, strengthen brand visibility and guide teams towards achieving approved commercial and recruitment targets.

Candidates searching for Head of Business Development and Marketing jobs in Kenya should have strong experience in marketing, business development, sales, student recruitment or a related field, together with the mandatory professional training credentials outlined below.

Position: Head of Business Development and Marketing
Industry: Technical and Vocational Education and Training (TVET)
Location: Kenya

Key Responsibilities

• Develop and implement business development, sales and marketing plans.
• Drive student recruitment, conversion and enrolment targets.
• Lead sales, marketing, digital marketing and outreach activities.
• Identify and develop new markets, recruitment channels and growth opportunities.
• Strengthen brand positioning, visibility and market presence.
• Develop strategic recruitment and business partnerships.
• Oversee lead generation, sales pipelines, follow-up and conversion performance.
• Coordinate marketing and recruitment activities across several branches.
• Monitor market trends, competitor activity and customer insights.
• Lead the sales and marketing team and hold team members accountable for approved targets and KPIs.
• Monitor marketing performance and implement timely corrective actions.
• Ensure effective utilisation of approved marketing budgets and resources.
• Strengthen prospective-student and customer experience throughout the recruitment journey.

Qualifications and Experience

Applicants should meet the following requirements:

• A bachelor’s degree in Marketing, Business Administration, Communications or another relevant field from a recognised institution.
• A relevant postgraduate qualification will be an added advantage.
• A valid TVETA Trainer/Instructor Licence is mandatory.
• Recognised Pedagogy Certification is mandatory.
• Proven experience in business development, marketing, sales, student recruitment or a related field.
• A demonstrated track record of achieving growth, recruitment, enrolment or commercial targets.
• Strong experience in digital marketing, brand management and market development.
• Experience in lead generation, sales pipeline and conversion management.
• Strong leadership and team-performance management capability.
• A strong commercial, analytical and results-oriented approach.
• Excellent communication, negotiation and stakeholder-engagement skills.
• Experience within the TVET, education or training sector is highly desirable.

Key Competencies

The successful candidate should demonstrate competence in business development, marketing strategy, sales leadership, student recruitment and enrolment, digital marketing, market development, lead generation, conversion management, brand management, team leadership, customer experience, commercial awareness, negotiation and results orientation.

Application Requirements

Interested and qualified candidates should submit the following documents:

• An application letter.
• An updated Curriculum Vitae.
• Copies of relevant academic and professional certificates.
• A copy of a valid TVETA Trainer/Instructor Licence.
• A copy of recognised Pedagogy Certification.

Applicants should clearly state Head of Business Development and Marketing as the position applied for.

Application Deadline: Refer to the official vacancy announcement for the closing date.

Only shortlisted candidates will be contacted.