Social Media Manager Jobs in Kenya

Job Title: Social Media Manager
Location: Nairobi, Kenya
Department: Marketing
Reports To: Marketing Manager
Job Category: Digital Marketing and Communications

Social Media Manager Jobs in Kenya – Job Overview

Are you searching for Social Media Manager jobs in Kenya? Our is seeking a creative, analytical and results-oriented Social Media Manager to strengthen its online presence and support its marketing and sales objectives.

It is a growing real estate company that makes land ownership accessible through high-quality land plots in Kiambu, Nairobi, Kajiado and Machakos counties, with plans to expand into additional regions. The company is committed to transparent transactions, customer satisfaction and innovative real estate solutions.

The Social Media Manager will develop and implement social media strategies, create engaging property-related content, manage online communities and monitor campaign performance. The successful candidate will work closely with the Marketing and Sales teams to turn online engagement into quality leads, property site visits, bookings and land sales.

Key Responsibilities for Social Media Manager Jobs in Kenya

1. Content Ideation and Strategy

• Generate creative and engaging content ideas aligned with the company’s brand voice, marketing goals and target audience.
• Monitor social media trends and competitor activities to keep content relevant and effective.
• Develop content concepts that promote the company’s land projects and real estate offerings.

2. Social Media Content Creation

• Develop high-quality written and visual content for Instagram, TikTok, Facebook, X, LinkedIn and other relevant platforms.
• Collaborate with the design team to produce engaging graphics, videos and multimedia content.
• Develop creative concepts and scripts to guide advertisements aimed at selling the company’s properties.

3. Social Media Management

• Plan, schedule and execute social media campaigns to improve brand awareness, audience engagement and reach.
• Monitor and respond to comments, messages and brand mentions promptly and professionally.
• Keep up with platform algorithm changes and adapt content strategies to improve organic reach.

4. Online Community Management

• Build and nurture positive relationships with followers, influencers and other relevant stakeholders.
• Implement strategies that encourage audience participation, user-generated content and meaningful engagement.
• Ensure online communication reflects the company’s commitment to transparency and customer satisfaction.

5. Social Media Analytics and Reporting

• Use social media analytics tools to track and analyse key performance indicators.
• Prepare regular reports on campaign performance, audience engagement and social media growth.
• Provide data-driven recommendations to improve content performance and marketing results.

6. Social Media Advertising

• Work with the marketing team to develop and implement paid social media advertising campaigns.
• Monitor advertising performance and optimise campaigns through analysis and A/B testing.
• Identify opportunities to improve campaign effectiveness and support lead generation objectives.

7. Team Collaboration

• Work closely with marketing, public relations and customer support teams to maintain consistent brand messaging.
• Stay informed about emerging social media trends, tools and best practices.
• Contribute creative ideas that support the company’s overall marketing strategy and business objectives.

Qualifications for Social Media Manager Jobs in Kenya

Candidates interested in these Social Media Manager jobs in Kenya should meet the following requirements:

• A Bachelor’s degree in Marketing, Communications or a related field is preferred.
• At least two years of proven experience working as a Social Media Manager.
• A strong understanding of social media platforms, their audiences and content best practices.
• Experience creating and managing content across multiple social media channels.
• Familiarity with social media management and analytics tools.
• Knowledge of social media advertising, campaign optimisation and performance tracking.

Skills and Competencies

The ideal candidate should demonstrate:

• Excellent written and verbal communication skills.
• Creativity and the ability to develop engaging content ideas.
• Strong analytical skills and data-driven decision-making.
• Good knowledge of social media trends and audience behaviour.
• Excellent planning, organisation and time management skills.
• The ability to manage multiple projects and meet tight deadlines.
• A collaborative approach to working with marketing and sales teams.
• The ability to align social media activities with lead generation and business growth objectives.

How to Apply for Social Media Manager Jobs in Kenya

Qualified candidates interested in this Social Media Manager position in Nairobi should submit their applications through the application channel provided by Powervision Consultancy.

Location: Nairobi, Kenya

Application email jobs@powervision.co.ke

Explore more Social Media Manager jobs in Kenya and other digital marketing, communications and real estate career opportunities through Powervision Consultancy.

Only shortlisted candidates may be contacted.