Industry: Construction Materials

Key Responsibilities

• Develop and execute digital marketing strategies to promote construction materials across online platforms.

• Manage and optimize social media pages (Facebook, Instagram, LinkedIn, TikTok) with a focus on lead generation.

• Plan, run, and monitor paid digital campaigns (Google Ads, Meta Ads) with measurable ROI.

• Create and manage content including product posts, videos, reels, brochures, and promotions.

• Generate and qualify leads for the sales team, including contractors, developers, hardware stores, and project managers.

• Manage the company website, SEO, product listings, and online inquiries.

• Track analytics, campaign performance, conversions, and prepare marketing reports.

• Work closely with the sales team to align marketing campaigns with ongoing projects and promotions.

• Manage online customer engagement, inquiries, and reviews professionally.

Key Requirements

• Diploma or Degree in Marketing, Digital Marketing, Communications, or a related field.

• Proven experience as a Digital Marketer, preferably in construction, hardware, building materials, or a similar industry.

• Strong knowledge of Google Ads, Meta Ads, SEO, social media marketing, and analytics tools.

• Ability to market technical or industrial products effectively.

• Experience in content creation (basic graphic design, video editing is an added advantage).

• Excellent written communication and copywriting skills.

• Data-driven mindset with the ability to optimize campaigns for results.